Brand Story

The idea behind HIEHA was born from a simple frustration: driving older cars often meant missing out on the convenience and safety of modern technology. We asked ourselves—why should only new cars have the privilege of Apple CarPlay or Android Auto?

What started in a small workshop with a handful of prototypes quickly grew into something bigger. Friends and early customers began sharing how Hieha transformed their daily commutes and road trips. Word spread, and soon drivers everywhere—students, parents, professionals—were upgrading their journeys with our portable smart screens.

Over time, our commitment never changed: make driving safer, smarter, and more enjoyable for everyone. We listened carefully to feedback, improved every detail, and built a product that is trusted by more than 100,000+ drivers worldwide.

But for us, success isn’t measured by numbers alone. It’s the stories of families staying connected on the road, of long trips feeling easier, and of people rediscovering the joy of driving that define who we are.

At Hieha, we believe every car has a story—and we’re here to make that story even better.

Hieha – Smarter Drive, Better Life.