Brand Story

HIEHA® was born out of a simple frustration: driving technology wasn’t keeping up with the way people live today.

For years, our founders worked in the car electronics industry. They loved driving but hated the outdated systems in most vehicles. Older cars couldn’t connect with CarPlay, factory systems felt clunky, and third-party solutions often broke down after a few months. Every ride was a reminder that technology inside the car lagged far behind the technology in our pockets.

So we set out to change that. HIEHA was created to bring a smarter, safer, and smoother driving experience to everyone—not just those who could afford the latest models. Our first goal was simple: make CarPlay accessible for any car, no matter the year or brand.

What makes us different is not just the product, but the process. We test on real roads, in real cars, with real drivers. Every design decision is about solving everyday pain points: fast and stable connections, effortless installation, and intuitive controls that don’t distract you from the road.

We’re based in Shenzhen, but our vision is global. Whether you’re commuting through city traffic or driving cross-country, HIEHA is here to make sure your car feels as connected as your lifestyle.

HIEHA exists for one reason: to make every drive smarter, safer, and more enjoyable.